Trillions of Questions, No Easy Answers

DISCIPLINE
Art Direction, Film, Campaign

YEAR
2021

Collage of images featuring a technology theme, historical illustrations, a person in conversation, a humorous dog portrait, and a reference to the Qing Dynasty.

PROJECT DESCRIPTION

Design direction, graphics package, and marketing creative for a 60-minute documentary style piece about Google Search. The film is meant to serve as a comprehensive canonical guide to how Search works, the challenges it faces every day and where it's headed in the future. The visual treatment included a mix of live-action overlay, illustration, and infographics.

GOOGLE CREATIVE LAB
EXECUTIVE CREATIVE DIRECTOR: Kevin Proudfoot
Creative Directors: Josh Rosen, Tristan Smith, Natalie Dennis
Directors: Josh Rosen, Greg Kohs
Producers: Kyra Bailey, Dorian Douglass, Anna de Castro, Emily Moore
Editors: Kellan Davidson, Pamela Ralat-Curtis
Art Direction/Design: Albert Chang
Animation: Andy Mastrocinque

PROJECT TEAM

PARTNERS
Animation, Design: BGSTR
Opening Animation, Design: Elastic