Acuity Scheduling

DISCIPLINE
Brand, ART DIRECTION

YEAR
2024

Acuity Scheduling logo
Acuity Scheduling logo keystone gradients
Colorful scheduling app interface with texts like 'all you have to do is show up at the right time,' 'simplicity is power,' and appointment details. Features a toggle, appointment time options, and 'continue' and 'schedule' buttons.
Acuity Scheduling color animation
Acuity Scheduling calendar animation
Acuity Scheduling Businesses
Laptop displaying an online scheduling application with glasses and a glasses case on a reflective surface.
Three Instagram posts by Acuity Scheduling. Left: A person having their hair styled with a comb. Center: Text reading "All you have to do is show up at the right time." Right: Two dancers performing in a contemporary dance class at 8:00 PM.
Billboard advertisement for Acuity Scheduling with images of dog pampering and tax accounting services, featuring a white dog being brushed and a person working on accounting tasks.
Two people meeting in an office, one using a laptop for scheduling, with a notebook, glass of water, and calculator on the desk.
Two women in athletic clothing using smartphones in a gym setting with exercise equipment in the background, including a yoga mat and fitness ball.
A digital display featuring a collage of images showing various services: a cardio session, Reiki healing, dog grooming, car waxing, dance lesson, and hair blowout. Acuity Scheduling logo is visible at the bottom.

PROJECT DESCRIPTION

Brand identity, design and art direction for a customizable scheduling application. Our visual system was inspired by the universal icon for time, a colon, mapped to various key gradients and times of day. This dynamic palette is also representative of the diversity of businesses serviced on the platform, and responds intelligently to meet customers in real time.

SQUARESPACE
CREATIVE DIRECTOR: SATU PELKONEN
SENIOR PRODUCERS: SION PRYS, KIM SANTELLA
DESIGN LEAD/MANAGER: ALBERT CHANG
DESIGNERS: ROBBIE REYNOLDS, MIKKI JANOWER
Design Lead/Manager: Albert Chang
Designers: Anni Peters, Jaycee Masucci
Senior Motion Designer: VIDEL TORRES
Staff Photographer: Craig Reynolds
Associate Photographer: Spencer Blake
Senior RetoucherS: Derek Kalisher, Sara Barr

PROJECT TEAM