Acuity Scheduling
DISCIPLINE
Brand, ART DIRECTION
YEAR
2024
PROJECT DESCRIPTION
Brand identity, design and art direction for a customizable scheduling application. Our visual system was inspired by the universal icon for time, a colon, mapped to various key gradients and times of day. This dynamic palette is also representative of the diversity of businesses serviced on the platform, and responds intelligently to meet customers in real time.
SQUARESPACE
CREATIVE DIRECTOR: SATU PELKONEN
SENIOR PRODUCERS: SION PRYS, KIM SANTELLA
DESIGN LEAD/MANAGER: ALBERT CHANG
DESIGNERS: ROBBIE REYNOLDS, MIKKI JANOWER
Design Lead/Manager: Albert Chang
Designers: Anni Peters, Jaycee Masucci
Senior Motion Designer: VIDEL TORRES
Staff Photographer: Craig Reynolds
Associate Photographer: Spencer Blake
Senior RetoucherS: Derek Kalisher, Sara Barr
PROJECT TEAM