The Singularity
DISCIPLINE
WEBSITE, CAMPAIGN
YEAR
2023
PROJECT DESCRIPTION
Immersive microsite to house our Superbowl LVII big game spot. As described by CEO Anthony Casalena, Squarespace is “…a website that makes websites.” This truth is realized by Adam Driver, and becomes the central thesis for Squarespace’s ad. To bring this idea to life we created an digital interactive experience, with Adam Driver’s disembodied head spitting out templates for anyone to use as a starting point.
SQUARESPACE
Chief Creative Officer: David Lee
VP, Creative: Ben Hughes
HEAD OF PRODUCTION: ERICA KUNG
Creative Director: Mathieu Zarbatany
Staff Art Director: Alex Thompson
Staff Copywriter: Pepe Hernandez
Senior Producer: Sion Prys
Design Director: Satu Pelkonen
Design Lead: Albert Chang
Senior Designer: Zoonzin Lee
Designer: Wan Kang
Staff Photographer: Craig Reynolds
Senior Retouchers: Sara Barr, Derek KalisheR
PROJECT TEAM
PARTNERS
SITE PRODUCTION: ACTIVE THEORY
DIRECTOR: Aoife McArdle
DoP: Khalid Mohtaseb
VFX: Black Kite
MUSIC/SOUND: Q Department
MIX: Heard