Squarespace Collection: Jeff Koons

DISCIPLINE
Brand, Film, Website, OOH

YEAR
2024

Colorful balloon animal sculptures in a gallery setting
Laptop screen displaying artwork by Jeff Koons, featuring colorful balloon-like sculptures and images of a hummingbird, with the name 'Jeff Koons' in bold text.
Two people sitting at a table, one holding a drawing, with a blue globe and colorful object nearby.
Laptop displaying a webpage with a blue balloon dog sculpture and the text "JEFF KOONS" prominently featured.
Large metallic rabbit balloon in Times Square surrounded by skyscrapers and billboards.
Colorful modern sculpture resembling tulips on water in an urban outdoor setting with city buildings in the background.
Large reflective sculpture of a seated woman in a public plaza, with modern buildings and a honeycomb-patterned structure in the background.
Poster featuring a blue balloon dog sculpture with text "JEFF KOONS THE COMPLETE WORKS COLLECTION. SQUARESPACE.COM" against a white wall with shadows.

PROJECT DESCRIPTION

A partnership with the iconic artist Jeff Koons to display all of his works in one place for the first time ever. We leveraged the Squarespace platform to serve as an online gallery, compiling more than four decades of work for anyone to view. To promote the collaboration we directed and shot two films; a 3D-animated short: Inflate, and a behind-the-scenes look at the work we accomplished together: The Process. We also created a series of posters as wild-postings and digital OOH.

SQUARESPACE
Chief Creative Officer: David Lee
Head of Production: Erica Kung
PARTNERSHIPS: NATASHA IVANKOVITSER
Creative Directors: Satu Pelkonen, Ben Hodgin
Senior Art Director: Iwona Usakiewicz
Senior Copywriter: Niamh Grunfeld
Digital Producer: Dianne Kim
Design Director: Satu Pelkonen
Design Lead/Manager: Albert Chang
Designers: Anni Peters, Jaycee Masucci
Senior Motion Designer: Marlon Morina
Staff Video Editor: Sarah Harvey
Staff Photographer: Craig Reynolds
Associate Photographer: Spencer Blake
Senior Filmmaker/DP: Alejandro Miyashiro
Creative Developer: Siman Li

PROJECT TEAM

PARTNERS
Animation/3D: Man vs. Machine
Color: Rare Medium
Colorist: MIkey Rossiter
Color Assist: Rachel Kong
EP/Managing Partner: Heath Raymond
Record & Mix: Alt_Mix
Engineer: Cory Melious
Producer: Simone Gurren
Music & Sound Design: Citizen