Understood
DISCIPLINE
Brand
YEAR
2019
PROJECT DESCRIPTION
Brand identity for a nonprofit dedicated to shaping the world for difference. Understood provides resources and support so people who learn and think differently can thrive. The bespoke brand typeface was built in collaboration with Displaay, tested for maximum legibility across all audiences.
WOLFF OLINS
CREATIVE DIRECTOR: MATT DELBRIDGE
STRATEGY DIRECTOR: AMY LEE
PROGRAM MANAGER: MATT WELCH
DESIGNERS: VIVIAN YANG, ALBERT CHANG
MOTION DESIGNER: DRAEGER GILLESPIE
PROJECT TEAM
PARTNERS
TYPE DESIGN: MARTIN VACHA, DISPLAAY