SQSP20

DISCIPLINE
BRAND, WEBSITE

YEAR
2023

Squarespace timeline showcasing key moments from 2003 to present, including the first lines of code written, launch of Squarespace 1, and release of Squarespace 2. Large 2014 graphic in foreground.
Squarespace 2018 brand identity update announcement with text highlighting logo redesign, homepage update, and new typeface "Clarkson." Features abstract black and white design elements.
Squarespace promotional image featuring a cowboy boot, desert landscape with plants and a scorpion, and text about the "Everything to Sell Anything" campaign. Includes a preview of a video with a fiery tower animation.
Squarespace's 2014 advertising campaign image featuring a person in a yellow hazmat suit, diverse group of people with cosplays, and signage about Squarespace's Super Bowl ad, "A Better Web Awaits."
Colorful balloon installation at Squarespace HQ for NYC Pride 2017, featuring a vibrant rainbow structure by Geronimo Balloons.
Screenshot of a webpage featuring Squarespace's partnership with Netflix for a Webby-winning project in August 2021. The page shows a partial image of a man with a snake and an overlay of a play button on a video thumbnail.
Image with various packages and products in front of a blue patterned background, featuring text about worldwide e-commerce sales surpassing $1 billion in December 2012."}
Collage of various screenshots depicting websites, articles, and multimedia content with diverse themes and color schemes.
Person facing a wall wearing a black sweatshirt with white text "'03 - '23" and "Squarespace" logo on the back.
Black T-shirt with "SQSP20" printed on the front, hanging on a white hanger from a metal clothing rack.
Black tote bag with 'SQSP20' text on a modern leather and metal chair, lit by sunlight.

PROJECT DESCRIPTION

To celebrate Squarespace turning 20, we created an experiential digital archive of the company’s major milestones over the years. In addition to the website, we commemorated this internally with limited edition merchandise delivered to all offices.

SQUARESPACE
Chief Creative Officer: David Lee
Head of Production: Erica Kung
SENIOR PRODUCER: WES FALIK
Creative Director: SATU PELKONEN
DESIGN LEADS: JOANNA HSU, ALBERT CHANG
SENIOR DESIGNER: ZOONZIN LEE
SENIOR MOTION DESIGNER: CHRISTINA LU
STRATEGY: CELESTE SCOTT
COPYWRITER: DANIELLE CHEESMAN
CREATIVE DEVELOPER: SIMAN LI

PROJECT TEAM

PARTNERS
DESIGN/PRODUCTIOn: ACTIVE THEORY