2021
01
TRILLIONS OF QUESTIONS, NO EASY ANSWERS
(Branding, Film, Campaign)
Design direction, graphics package, and additional creative for a 60-minute documentary style piece about Google Search. The film is meant to serve as a comprehensive canonical guide to how Search works, the challenges it faces every day and where it's headed in the future.
CREDITS
ECD: Kevin Proudfoot
Creative Directors: Josh Rosen, Tristan Smith, Natalie Dennis
Producers: Anna DeCastro, Kyra Bailey, Dorian Douglass, Emily Moore
Editors: Kellan Davidson, Eric Harnden, Pamela Ralat-Curtis
Assistant Editors: Andi Ralph, Grant Raun,
Animation: Elastic, BGSTR, Andy Mastrocinque
Design and Art Direction: Albert Chang, Elastic, BGSTR
Work completed at Google Creative Lab
2023
02
20 YEARS
(Branding, Campaign)
To celebrate Squarespace turning 20, we created an experiential digital archive of the company’s major milestones over the years. In addition to the website, we commemorated this internally with limited edition merchandise delivered to all offices.
CREDITS
CCO: David Lee
ECD: Ben Hughes
Creative Director: Satu Pelkonen
Producers: Erica Kung, Wes Falik
Design Leads: Joanna Hsu, Albert Chang
Senior Designer: Zoonzin Lee
Copywriters: Daniella Cheesman, Celeste Scott
Creative Technologist: Siman Li
Animator: Christina Lu
Development: Active Theory
Work completed at Squarespace
2023
03
DESIGNED TO SELL
(Film)
Site design for in-camera vignettes to debut a new brand platform , “Designed to Sell.” This new campaign reinforces Squarespace’s commitment to the discipline, and also illustrates why they are a differentiator within the industry.
CREDITS
CCO: David Lee
ECD: Ben Hughes
Creative Directors: Mathieu Zarbatany, Satu Pelkonen
Producer: Wes Falik
Art Director: Gina Kim
Copywriter: Niamh Grunfeld
Design Lead: Albert Chang
Designers: Ryan Carrel, Anni Peters
Director: Juan Cabral
Typography: Commercial Type, Pangram Pangram, Victor Bartis, Klim Type, Margot Leveque, Monotype, Schick Toikka, and more.
Work completed at Squarespace
Brand identity and site design for the first ever Squarespace ICONS — the world’s most creative minds building on the world’s most expressive website platform. For our first collaboration, we worked with the icelandic musician Björk. We created microsites for her latest album launch fossora, a limited edition template for Squarespace users, and a short film to document our partnership.
CREDITS
CCO: David Lee
ECD: Ben Hughes
Creative Directors: Satu Pelkonen, Mathieur Zarbatany
Producers: Sion Prys, Rebecca Patrick
Art Director: Gina Kim
Copywriter: Niamh Grunfeld
Design: Mikki Janower, Albert Chang
Work completed at Squarespace
2021
05
SALLY’S SEASHELLS
(Branding, Film, Site Design, Campaign)
Design direction, visual identity, and additional creative for Squarespace's big spot for Superbowl LVI — starring Zendaya, narrated by André 3000, and directed by Edgar Wright. The spot received more than 21 million views and ended up on YouTube’s leaderboard for best ads of the year.
CREDITS
CCO: David Lee
Creative Director: Gui Borchert
Executive Producer: Sandra Nam
Producers: Kim Santella, Marisa Wasser
Photographer: Craig Reynolds
Retoucher: Derek Kalisher
Art Directors: Ben Hodgin, Meklit Gebre-Miriam
Copywriter: JC Abruzzi
Design Lead: Albert Chang
Work completed at Squarespace
06
2021
LOCAL HOOPS
(Art Direction, Image-Making, Posters)
LOCAL HOOPS X ALL STAR PRESS — “INSIDE THE PAINT”
Chicago art gallery All Star Press invited artists from around the country to show work for the 2020 NBA All Star Game with an open brief. Submissions were displayed at their “INSIDE THE PAINT” event that was up throughout the weekend.
My contribution placed larger than life basketballs in well-known cities and by familiar landmarks — juxtaposing the universality of the sport with the locality of their respective environments.
LOCAL HOOPS X THE CADENCE PROJECT
A series of posters created for The Cadence Project, a grassroots organization aimed to empower Black communities in the Greater NYC area. Prints of this artwork were sold on the Local Hoops website with all proceeds going towards organizations supporting the Black Lives Matter movement.
CREDITS
Designed independently for Local Hoops
07
2021
EVERYTHING TO SELL ANYTHING
(Film, Campaign)
Design, art direction and campaign concepting for Squarespace’s global brand repositioning. As the premier platform for empowering creative entrepreneurs, “Everything to Sell Anything” was our tagline to encapsulate the myriad things you could monetize. We created a series of films as well as an out of home campaign that brought these offerings to life.
CREDITS
BROADCAST
ECD: Ben Hughes
Creative Director: Mathieu Zarbatany
Producer: Amy Kommatas
Art Director: Alex Thompson
Copywriters: Pepe Hernandez, Niamh Grunfeld
Senior Designers: Pei Liew, Albert Chang
OOH
Creative Directors: Satu Pelkonen, Mathieu Zarbatany
Producer: Sion Prys
Art Directors: Gina Kim, Albert Chang
Copywriter: Niamh Grunfeld
Design Lead: Albert Chang
Designers: Mikki Janower, Megan Eckersley
Photographers: Craig Reynolds, Spencer Blake
Retouchers: Derek Kalisher, Sara Barr
Set Design and Stylists: Adrian Crabbs, Devanté Melton, Julie Brooke Williams
Animators: Videl Torres, Jon Sudarkasa
Work completed at Squarespace